Yahoo Finance has detailed the study, which was based on 6,299 consumer surveys which tracked how trust impacts the evaluation of residential real estate brokerage brands by home shoppers. Sotheby’s® International Realty outranked competitors with the highest net trust quotient score.
To learn more, please visit: Yahoo Finance | Lifestory Research Reports: Sotheby’s International Realty Recognized as 2017 America’s Most Trusted Residential Real Estate Brokerage in the United States
Trust is a fundamental component when working with a broker. “This acknowledgement of trust is the very hallmark of our brand,” said Dean Jones, President and CEO of Realogics Sotheby’s International Realty. “It’s been that way since 1744, when Sotheby’s® was representing many of the world’s most important treasures with the auction house and extends to our real estate transactions today.”
Jones refers to his brokers as Global Real Estate Advisors and suggests that their approach is more similar to that of a wealth manager of a family portfolio than a transaction negotiator. “Sometimes the right decision is to not buy or sell,” adds Jones. “Looking after your client’s best interests is what it is all about rather than focusing on a single sale. That’s how our brokers earn their client’s business and trust for life.” Realogics Sotheby’s International Realty is proud of this achievement and holds trusts as one of the key core values of the company.
Lifestyle Research is a trusted independent market research firm that has published America’s Most Trusted®, which awards brands that garner the trust of people they serve, for five consecutive years now.
To learn more, please visit: https://www.lifestoryresearch.com/