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Brand News, Sotheby's International Realty

What the Next Generation of Affluent Consumers Wants from Luxury Brands

We’re witnessing the largest intergenerational transfer of wealth in history. The luxury market is being reshaped by the emergence of new luxury consumers, ones who are acutely aware of being sold to,  skeptical of traditional marketing tactics, and dismissive of volume as an indicator of wealth. Millennials and their buying habits are more acute than any generation before them—bringing new challenges to the luxury space.

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Brand News, Sotheby's International Realty

Sotheby’s International Realty® Brand Expands Presence in Curaçao

Sotheby’s International Realty Affiliates LLC today announced its expanding presence on the island of Curaçao with the opening of Curaçao Sotheby’s International Realty.

Curaçao Sotheby’s International Realty is led by Owner Raymond Seijs and will serve the luxury residential real estate markets across the island including Blue Bay Resort, Coral Estate Resort, Jan Thiel Beach, and Santa Barbara Plantation.

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Brand News, Sotheby's International Realty

Sotheby’s International Realty Brand Expands Presence to the Southern Oregon Coast

Sotheby’s International Realty Affiliates LLC today announced that Bandon Property Sales in Bandon, Oregon, is the newest member of its global network and will now operate as Coastal Sotheby’s International Realty.

The firm, which is owned and operated by Hunter Finch, has served the luxury residential real estate markets of Bandon and the southern Oregon coast for over a decade.

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Announcement, Brand News

Realogics Sotheby’s International Realty Appoints Real Estate Veteran Stacia Smith to Director of Sales / Seattle Branch Manager

Local Leaders in Global Real Estate Position for Further Growth; Expand Operations with Downtown Seattle Annex

Representatives of Realogics Sotheby’s International Realty (RSIR) announced today the appointment of Stacia Smith to Director of Sales / Seattle Branch Manager overseeing approximately 85 licensed brokers in Seattle with plans to double in size by 2020.

“We are elated to welcome Stacia to help lead the next generation of real estate professionals in our Seattle-area offices,” said Dean Jones, President and CEO of RSIR. “Our brokers will greatly benefit from her nearly 30-years of experience in all facets of real estate while programming a caring and collaborative corporate culture within our fast-growing firm.”

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Brand News, Philanthropy, Sotheby's International Realty

Affiliates of Sotheby’s International Realty® Brand Pledge Funds for Over 150 Homes to New Story

Sotheby’s International Realty Affiliates LLC and New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization, announced today that the Sotheby’s International Realty® global network of affiliated companies and sales associates have pledged to donate funds for the construction of over 150 homes in an upcoming New Story community in Mexico.

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Brand News, Realogics Sotheby's International Realty, Sotheby's International Realty

Sotheby’s International Realty is Ahead of the Competition in Online Exposure

The statistics for the first quarter of 2017 are in — and more impressive than ever!

Sotheby’s International Realty Affiliates has excelled in bringing global awareness to real estate properties. Not only has the company surpassed the competition in the global realm, the website traffic reports prove that more people will see luxury listings when they are affiliated with the company.

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Brand News, Sotheby's International Realty

Sotheby’s International Realty® Brand Reaches 30 Million Video Views on YouTube Channel

YouTube’s most touted statistic is that they are the 2nd most visited ‘search engine’ in the world… behind their parent company, Google. As much of a stretch as that line may be, it reveals a truth of how people interact with video online – they are just as likely to seek out a piece of written content relevant to their interest as they are a video explaining the same thing. Sure, you could read the instruction manual on how to install your new gadget, or you could watch a 5-minute video off of your phone.

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