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Brand News

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Announcement, Sotheby's International Realty

Sotheby’s International Realty Brand Expands Presence in Northern California

Sotheby’s International Realty Affiliates LLC today announced that Mendo Realty in Mendocino and Fort Bragg, California, is the newest member of its global network and will now operate as Mendo Sotheby’s International Realty.

Established in 1963, the boutique firm is owned and operated by Gregory J. Burke, Allan Cone, and Arvin Reed. It will serve the luxury residential real estate markets of the Mendocino Coast and into the Anderson Valley and Comptche.

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Brand News, Sotheby's International Realty

Sotheby’s International Realty Brand Expands Presence to the Southern Oregon Coast

Sotheby’s International Realty Affiliates LLC today announced that Bandon Property Sales in Bandon, Oregon, is the newest member of its global network and will now operate as Coastal Sotheby’s International Realty.

The firm, which is owned and operated by Hunter Finch, has served the luxury residential real estate markets of Bandon and the southern Oregon coast for over a decade.

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Announcement, Sotheby's International Realty

Sotheby’s International Realty Brand Expands Presence in the Florida Keys

Sotheby’s International Realty Affiliates LLC today announced that its independently owned and operated affiliate, Ocean Sotheby’s International Realty in Islamorada, Florida, has acquired Tradewinds International Real Estate.  The acquired firm will now operate as Ocean Sotheby’s International Realty.

The acquisition expands Ocean Sotheby’s International Realty into new markets, including Marathon and Key West, while continuing to serve the luxury residential real estate market in Islamorada.  With this addition, the firm has now grown to over 30 independent sales associates.

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Brand News, Philanthropy, Sotheby's International Realty

Affiliates of Sotheby’s International Realty® Brand Pledge Funds for Over 150 Homes to New Story

Sotheby’s International Realty Affiliates LLC and New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization, announced today that the Sotheby’s International Realty® global network of affiliated companies and sales associates have pledged to donate funds for the construction of over 150 homes in an upcoming New Story community in Mexico.

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Asia Desk, Sotheby's International Realty

Sotheby’s International Realty Brand Announces Exclusive Alliance with Influential Japan News Publication, the Nikkei

First Luxury Residential Real Estate Brand to Showcase Property Listings Outside of Japan

Sotheby’s International Realty Affiliates LLC has announced an exclusive alliance with the Nikkei, the most influential news publication in Japan, through the end of 2017.  The alliance enables the luxury residential real estate brand to generate Japanese buyer interest through the Nikkei’s digital platform which reaches over 29 million monthly readers.  The Sotheby’s International Realty® brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.

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Announcement, PR, Sotheby's International Realty

Sotheby’s International Realty Affiliates Appoints Julie Leonhardt LaTorre as New Chief Operating Officer

Global Real Estate and Management Leader to Spearhead Sotheby’s International Realty Brand’s Global Growth Plans and Servicing Initiatives

On September 20th, Sotheby’s International Realty Affiliates LLC announced the appointment of Julie Leonhardt LaTorre, global real estate and management professional, as chief operating officer. In this role, LaTorre is responsible for overseeing the global servicing and operations functions for the Sotheby’s International Realty® brand.

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Brand News, Sotheby's International Realty

Sotheby’s International Realty® Brand Reaches 30 Million Video Views on YouTube Channel

YouTube’s most touted statistic is that they are the 2nd most visited ‘search engine’ in the world… behind their parent company, Google. As much of a stretch as that line may be, it reveals a truth of how people interact with video online – they are just as likely to seek out a piece of written content relevant to their interest as they are a video explaining the same thing. Sure, you could read the instruction manual on how to install your new gadget, or you could watch a 5-minute video off of your phone.

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