Interactive. Accessible. Engaging.
Our 2012 media strategy is designed to deliver 506 million impressions in an effort to drive incremental brand awareness and direct leads to our network members.
Our 2012 collaboration with The New York Times/International Herald Tribune is made up of many components that are exclusive to the Sotheby's International Realty network, delivering a highly-visible, multi-faceted and innovative print and digital media program that reaches millions of readers and online users of these preeminent global media brands.
Experience the collaboration
The Wall Street Journal digital network provides our brand with access to a targeted audience of business consumers, investors, executives and decision makers. Our 2012 collaboration is made up of many components that are exclusive to the Sotheby's International Realty network, providing a pure digital presence and delivering global exposure throughout WSJ.com, Asia.wsj.com and Europe.wsj.com, along with a dedicated microsite, "The Business of Extraordinary Living."
Over 1,000,000 highly-qualified visitors found their way to sothebysrealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.
Our YouTube brand channel is a destination providing limitless exposure for the properties and lifestyles represented by our network. As the number one online video site, 2nd largest search engine and 3rd largest website in the world, YouTube is where 60% of all worldwide video streams occur. Naturally with three billion views occurring each day, YouTube provides the proper gateway to drive viewership to our brand channel and thus…your listing.
This unique collaboration, the first of its kind for the BBC, is designed to leverage their global influence and showcase our brand's growing worldwide strength through an exclusive partnership that is made up of an integrated presence on the BBC's website through the sponsorship of their "Living In" and "Once You're There" programs – both of which focus on the world'/resources/s most amazing destinations.
Our exclusive partnership with The Telegraph, the best-selling of all quality newspapers in the United Kingdom, celebrates the world's best places to live through integrated pages of custom content. Additionally, Sotheby's International Realty listings are dominantly displayed in The Telegraph's real estate portal.
Our robust media plan provides maximum global exposure for our network's listings with strategically-placed, media rich banners on the Financial Times' flagship website, ft.com, as well as on ftchinese.com.
Extending our brand's presence toward the Pacific Rim, our partnership with the South China Morning Post was formed to feature our network's listings in strategically-placed banner ads across their award-winning online portal, scmp.com.
The New York Times
The Wall Street Journal
South China Morning Post