RSIR’s Vice President of Marketing, Andrea Savage traveled to the east coast to attend the Sotheby’s International Realty 2016 Marketing Summit. The event was a forum for leaders in marketing from Sotheby’s International affiliates from around the world to come together and explore the best marketing practices within the industry
“Being able to connect with my peers and share and discover new marketing practices was empowering and an amazing learning experience from which we can set new standards for our industry” – Andrea Savage
The conference kicked off with a welcome message from Wendy Purvey, who spoke about the summit as a space for exploring ideas, exchanging best practices, and engaging with the brand. Purvey also highlighted the commitment to innovation and technology which continues to strengthen Sotheby’s International Realty’s position of leadership.
The conference was filled with productive discussions, workshops, and lectures that featured topics ranging from content localization, to email marketing tools, to connecting with consumers in China.