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Exploring Sotheby’s International Realty’s Luxury Outlook Report

By RSIR Staff |

Sotheby’s International Realty recently released the Luxury Outlook Report, packed full of insights into the global market and economy and insights into what lies ahead in 2025. One of the most interesting explorations in the report is Millennial home-buying trends and how these affect the market as a whole. 

Millennials, those born between 1981 and 1996, are reshaping the luxury property market in a big way. According to the 2025 Sotheby’s International Realty survey, Millennials are now the second-fastest-growing group of homebuyers, making up 38% of U.S. homebuyers in 2024, and surpassing Baby Boomers. With an estimated $27 trillion in inherited wealth by 2045, this generation is leveraging financial resources to enter high-end markets.

Key trends among Millennial buyers include a preference for turnkey homes equipped with wellness amenities like cold plunges, saunas, and pickleball courts. Many also prioritize sustainable features and properties offering self-sufficiency, such as vineyards or orchards. Social media plays a critical role in their buying journey, with platforms like Instagram and TikTok influencing their tastes and decisions.

Shows like The White Lotus have heightened interest in historical properties, while Instagram serves as a virtual mood board for home features, from sculleries to EV chargers. This generation’s savvy, coupled with their wealth, is not only reshaping the luxury market but also redefining what it means to live in style.

Read more on how the luxury real estate market is stabilizing and returning to healthy levels in prime locations worldwide.