A recent Inman article says “a brokerage can now target past visitors to its site and present them with relevant Facebook ads” in exciting new real estate platform.
Inman recently announced the launch of a brand new Facebook advertising initiative: “Dynamic Ads for Real Estate.” This platform will allow brokerages with an average of 100 listings or more to “advertise relevant listings to Facebook and Instagram users who have previously searched for properties on the brokerage’s website.” As Inman reports, Facebook recently hit a milestone 2 billion monthly users, and is looking to deliver content that speaks to the wants and needs of its consumers.
The new ads will work much like those we typically see from companies such as Amazon, according to Inman, but instead of “promoting goods related to what a consumer has already purchased or looked at on the internet,” it will analyze a potential homebuyers search preferences and patterns to “automatically select listings from the brokerage’s inventory that fit the buyer’s” needs.
“Our social media team has already seen tremendous success in implementing targeted Facebook advertising campaigns to connect potential homebuyers with properties that speak to their needs,” said Andrea Savage, Vice President of Marketing for Realogics Sotheby’s International Realty. “We look forward to leveraging this new platform to enhance our social media program and offer additional relevant content to our followers.”
Facebook’s Keith Watts, “who oversees projects covering the real estate and financial services industries” tells Inman that “Real estate is an area we’re betting big on as a company,” adding that they “think it’s content that consumers want to see.”