Share

Is A Zillow-Trulia Merger Bad For Business? RSIR Weighs In…

By admin |

10880412_xxl

Zillow announced Monday it is acquiring Trulia in a $3.5 billion deal, and will continue to operate Trulia as a separate brand.

Seattle real estate companies are not worried about Zillow’s increasing control of the market, though. There are many places customers find listings online, they say. And besides, the local market isn’t hurting for buyers.

There are literally hundreds of real estate aggregating websites out there, said Dean Jones, owner and CEO of Realogics Sotheby’s International Realty.

Because there are so many places for people to find listings, he expects the expanded Zillow to take a cautious approach to raising its prices because agents could easily advertise elsewhere.

But a combined Zillow-Trulia will control a hefty portion of the market; together they could control about 70 percent of online real estate searches.

Read the complete article here.