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Realogics Sotheby’s International Realty Broker Brian Hopper Speaks At Zillow’s Annual Premier Agent Summit 2016

By Guest Author |

Brian Hopper, Managing Broker at Realogics Sotheby’s International Realty and team lead of the Hopper Group, recently had the opportunity and honor of being a guest speaker at Zillow’s Annual Premier Agent Summit at in Lynnwood, WA on February 24th! Brian was selected as a panelist due to his innovation in the real estate industry and his consistent ranking as a top producing broker. His strategic approach includes unrivaled marketing campaigns, state of the art technology and top tier negotiation skills, with a bend on social media!

Brian Hopper up on stage with a fellow broker and Andrew of Zillow
Brian Hopper up on stage with a fellow broker and Andrew of Zillow

The event began with a message from Zillow Director of Industry Outreach, Andrew Hafzalla, who spoke about some of the new optimizing tools that Zillow offers brokers. He also touched on Zillows latest features. Brian then joined another broker in a panel discussion, with a moderator asking questions on how each incorporates Zillow’s tools into their respective business plans. One of the most valuable Zillow assets, which Brian touched on, is the power of reviews and how indispensable they truly are for brokersHe also spoke on how effective a well played out social media plan can be for an online presence!

Brian answering questions about how he uses Zillow in his business plan
Brian answering questions about how he uses Zillow in his business plan

In addition to an overview of the Premier Agent App, other topics covered were how to optimize your Zillow profile, tips for converting Zillow consumers into clients and strategies for immediate and long term follow-up.

With over 250 in attendance, Brian spoke to the audience on social media, Zillow tools and the importance of an online presence
With over 250 in attendance, Brian spoke to the audience on social media, Zillow tools and the importance of an online presence