Brian Hopper, Managing Broker at Realogics Sotheby’s International Realty and team lead of the Hopper Group, recently had the opportunity and honor of being a guest speaker at Zillow’s Annual Premier Agent Summit at in Lynnwood, WA on February 24th! Brian was selected as a panelist due to his innovation in the real estate industry and his consistent ranking as a top producing broker. His strategic approach includes unrivaled marketing campaigns, state of the art technology and top tier negotiation skills, with a bend on social media!
The event began with a message from Zillow Director of Industry Outreach, Andrew Hafzalla, who spoke about some of the new optimizing tools that Zillow offers brokers. He also touched on Zillow’s latest features. Brian then joined another broker in a panel discussion, with a moderator asking questions on how each incorporates Zillow’s tools into their respective business plans. One of the most valuable Zillow assets, which Brian touched on, is the power of reviews and how indispensable they truly are for brokers. He also spoke on how effective a well played out social media plan can be for an online presence!
In addition to an overview of the Premier Agent App, other topics covered were how to optimize your Zillow profile, tips for converting Zillow consumers into clients and strategies for immediate and long term follow-up.