On Thursday, Sotheby’s International Realty launched its newly renovated SothebysRealty.com. As the most visited luxury real estate website in the world, the site has lived at the forefront of innovation since its inception. The latest evolution elevates the presentation of the brand’s properties, communities, and real estate advisors.
Mobile First
With 65 percent of web traffic coming from mobile users, the redesign took a mobile-first approach. It was designed for optimal mobile viewing and usability. The mobile experience raises the bar with feed-based search results and photo galleries. Mobile users will also be able to text an agent directly from any listing or agent profile page.
Elevated Property Presentation
Exceptional properties deserve a refined presentation, and SIR listings are presented to buyers through an immersive display of engaging and editorial-style content. Viewers can tour the property through high-resolution photography, high-definition videos, and 3D virtual reality.
More Local Listings
For the first time, Sotheby’s International Realty’s website is including additional local real estate inventory, allowing SothebysRealty.com to evolve into a comprehensive search tool for its clients. The site has never been a more practical way for clients to search for the next stop on their real estate journey.