The Washington State China Relations Council (WSCRC) will cohost a session for their Corporate Executive Briefing Series at the NEXUS Sales Center on March 7th from 12:00pm – 1:30pm. The “Marketing Your Business in China” event will be presented by David Zhou, Founder of IM2China – a leading marketing agency that specializes in digital campaigns within China.
To be sure, demand for US based companies to promote their products and services to Chinese consumers has grown rapidly in the recent years. However, the digital firewalls imposed by China make it more difficult for common media platforms such as Facebook, Google and YouTube to be found within China. Chinese media platforms like WeChat, Baidu and Juwai.com offer solutions. Progressive developers, such as Burrard Group, who are developing NEXUS Condominiums in downtown Seattle, have observed many of these unique marketing opportunities resulting in enhanced marketing reach and sales to Mainland Chinese consumers.
“Interest by Chinese consumers in Seattle real estate have been growing significantly over the years following trends we’ve experienced in Vancouver, BC and other West Coast gateway cities,” said Michael Cannon, Sales Director for NEXUS Condominiums and a broker with Realogics Sotheby’s International Realty. “The expanding international interest in NEXUS comes as little surprise to me because local real estate here is a relative value compared to other more established markets. Savvy developers like Burrard Group are leading this trend in Seattle.”
NEXUS Condominiums is actively marketed domestically and overseas with a QR code to a WeChat portal where information can be found about the inspired new development in Chinese. (WeChat is a social media portal that has the potential to reach more than 800 million members.)