As Seen In Inman | RSIR’s Becky Gray Navigates Real Estate For Clients Across Generations

By Alyssa Morrison |

It’s unsurprising that different generations’ approaches to real estate can vary greatly. It may be surprising that the best real estate brokers know and understand these differences and can work across demographics to help them achieve their goals.

For Realogics Sotheby’s International Realty’s Becky Gray, that’s part of the reason she formally established The Gray Team, it’s in partnership with the next generation—Alex Gray. “Together, we’re navigating the shifting landscape of our global marketplace by expanding our services to suit the ever-changing needs of our clients,” she tells Inman.

Becky recently shared her insights with Inman for the story, “How different generational groups approach real estate”.

Read the story here →

“Because baby boomers or Generation X (Gen X) clients tend to have experience with home purchases or sales, we spend time educating them on how things have changed since the last time they completed a real estate transaction—whereas a millennial or Generation Z (Gen Z) client may require a full breakdown in how the home purchase process works,” she says.

Learn more about the three factors that vary by generational values and take a deeper dive into the homebuying generations, check out