With over 30 years of combined experience and expertise in local and regional markets, RSIR's New Developments team strives to add value to every level of the development process, from land acquisition to project completion. We are proud to collaborate with industry-leading developers, prominent architectural firms, and outstanding interior designers to create, market, and sell the most covetable properties in Seattle and across the Pacific Northwest.
Our Team
Our team is a tight-knit group of seasoned professionals with a passion for development and decades of expertise across the country in land acquisition, development marketing, project management, interior design, development sales, graphic design, and architecture.
A Comprehensive Approach
Our unique approach means that our clients have access to a full suite of services, all from one cohesive, creative, and highly skilled team.
We work as an extension of the development team, guiding the entire process through acquisition, pre-development consulting, and ultimately to the launch, marketing, and sale of a project.
Marketing + Sales
We create unique, customized branding strategies, marketing plans, and promotion opportunities using every tool available, from print ads, lookbooks and brochures to PR, social media, paid digital media, in-person and virtual events, and more.
Marketing Support
Taking a brand-new development to market takes a special set of skills. Our team consists of project managers, creatives, and sales associates so that all of your project’s marketing and sales needs are covered from the get-go—no need to meet with multiple vendors or coordinate communication between different groups. We have the know-how to promote properties throughout every stage of the process and can carry your project from concept to completion—to ensure you see results.
Project Managers
Our project managers keep the New Developments team running like a well-oiled machine by creating and tracking project budgets and schedules, identifying new opportunities in both marketing and sales, strategically delegating tasks, and more—they ensure your vision becomes reality while maximizing your return on investment.
Creatives
Our creative team dreams up brilliant campaigns that get attention in the marketplace. Responsible for the compelling artwork, design, and copy that make up every piece of marketing, they’re not just dreamers, but out-of-the-box thinkers who are able to execute successful campaigns that get real results.
Exclusive Sales Teams
Our sales teams are assembled solely for your project and entirely dedicated to it. They learn the ins and outs of the property and work alongside our creatives and project managers as they generate and follow up on leads, coordinate tours, and work one-on-one with home buyers to meet their needs, all while staying on the pulse of local and regional market trends.
Experts at Realogics Sotheby’s International Realty provide comprehensive analysis on market trends and inventory while forecasting predictions of where we are headed. Sign up for monthly updates from RSIR’s automated market tracker with reports by neighborhoods and/or zip codes.
Building a Brand
Development marketing starts with a brand. Our team digs deep into the DNA of each project to establish its unique attributes and understand the market we are speaking to. We establish your project’s brand identity, voice, and point of view, differentiate your development in the marketplace, and ensure every piece of high-quality marketing reaches the right audience and drives results.
Brand Identity & Collateral
Our in-house creative and design team provides the skills and innovative approach needed to make you stand out from the crowd. We tailor logos and other identifying assets to your exclusive vision, as well as create digital and print marketing collateral that convey a consistent brand identity in the marketplace.
Web Design
Keeping your project’s brand and vision in mind, our web design team will produce a beautiful, informative, and user-friendly website that shares your development’s distinct point of view while generating leads and consistently creating opportunities to connect with consumers.
Custom Development Branding
As experts in new construction, our team of highly skilled branding pros can create a customized brand for your development that stands out in the marketplace and resonates with the consumers you want to reach—all before you even break ground.
Sales Experience Center
Our team creates a customized sales center for each project, which is reflective of its individual brand identity and designed specifically to serve each development's distinctive target demographics. We strive to make every sales gallery a place where buyers can feel truly at home and come away with a genuine sense of the development's unique personality and one-of-kind offerings.
Digital Marketing
From paid media opportunities to direct-to-consumer e-newsletters and more, our high-quality digital marketing campaigns meet investors and home buyers where they are to share your project’s message, grow brand awareness, and promote sales opportunities.
The Developments
Visions Brought to Life
Our clients are the beating heart of our business. From sleek high-rises in Seattle's lively urban core to boutique buildings on the city's growing Eastside to spacious suburban homes around the Sound, our exceptional clientele are re-imagining what the homes of the future will look like. They give us the opportunity to bring their remarkable visions to life in some of the most stunning locations around Seattle and across the Pacific Northwest.