Marketing
Our media plan is designed to drive awareness for the extraordinary properties our network represents. We have access to premier print advertisement publications and placements throughout the Pacific Northwest.
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Seattle
Downtown Headquarters
2609 First Ave, Seattle, Wa 98121, United States- Marketing
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Every Home is a Sotheby’s International Realty Home
Our firm’s real estate professionals apply their local expertise to tailor a comprehensive and customized plan for your home that takes all marketing avenues into consideration, from print and digital to public relations, social media and beyond. Realogics Sotheby’s International Realty guides agents in this endeavor with a team of marketing specialists that offer insight and award-winning marketing solutions.
Annual Market Report
Realogics Sotheby’s International Realty presents the annual market report providing a comprehensive look at the real estate market in an exploration of seven key counties in Western Washington and 29 deep dives into individual neighborhoods. The report touches on macro-economic trends and the primary demand drivers influencing our regional real estate market, with the additional analysis of micro-markets that very greatly from neighborhood to neighborhood.
An Incomparable Presentation
A tailored portfolio designed to highlight what makes your home stand out will serve as a centerpiece of print and digital marketing efforts. Each marketing piece will serve the residence and put its distinctive features in the spotlight.
Retail Exposure
The principals of Realogics Sotheby’s International Realty built a series of showrooms in Kirkland, Bainbridge Island and Madison Park, which serve as galleries that showcase extraordinary homes and lifestyles. Our offices host a variety of community-driven and lifestyle events including monthly art walks and soirees in partnership with Sotheby’s Auction House, which drive further attention to the listings we represent.
Asia Services Group
The Asia Services Group is a team of independent brokers fluent in foreign languages, customs and the logistics necessary for working with international homebuyers. Far more than a website, our listings are directly represented abroad with unparalleled exposure both here at home and overseas. When you're targeting a global audience, working with the right team makes all the difference in the world
RESIDE
Custom-publishing program with Dow Jones Media Group. RESIDE is conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide.
LUXURY HOME MAGAZINE
Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized Coffee Table Magazine featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the definitive publication for luxury real estate.
Property Branding
The in-house design team at Realogics Sotheby’s International Realty provides all one needs to make a home stand out, starting with property branding and custom copywriting, and continuing into digital and print media campaigns, and beyond.
Videos
A picture may be worth a thousand words but a video lets prospective buyers experience your home in a unique way. Video is a powerful medium. Realogics Sotheby’s International Realty works with top-tier videographers to craft distinctive visual stories that are then shared across a broad range of platforms including RSIR.com, SothebysRealty.com, YouTube, social media and more.
Meet our BrokersHome of the Day | Puget Sound Business Journal
Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days.
- Featured on Afternoon Newsletter and Online Promotion
- Up to 20 high resolution property photos so users can explore each listing room-by-room; Social tools to share property on Twitter, LinkedIn, Facebook and Google+
- Promotion as integrated native content on homepages and article pages - both full site and mobile twice per month
- Tease of 3 more Home of the Day properties following the gallery with link to index page showcasing all Home of the Day properties; Dynamic slide show controls so user can easily scroll through images or click to next photo
Waterfront Report
A quarterly exploration of key local waterfront markets from around the sound and extraordinary waterfront offerings for those who live at the water’s edge or are considering the waterfront lifestyle.
Learn More at RSIRWaterfront.comSocial Media
Reaching more than 1 million people a year, Realogics Sotheby’s International Realty has developed the region’s most dynamic social network through media partnership, a distribution of top-producing brokers and by creating provocative content. Our ability to create and deploy social media campaigns with targeted hashtags connects us to a broad audience across a variety of relevant platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and WeChat, among others.
Targeted Exposure
Sotheby’s International Realty online distribution of property listings is exclusive to our global brand and we have partnered with top-tier publications and media channels. This means unparalleled access to worldwide websites wherever the consumer is online. It’s the added value that our truly global brand offers at no extra cost – the Sotheby’s International Realty advantage.
Curate by Sotheby's International Realty®
In 2018, Sotheby’s International Realty Affiliates LLC launched Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app that brings home’s virtual staging images from 2-D perception into augmented reality.
Email Marketing
With a brokerage database of over 10,000 emails and 230 brokers (each with databases containing an average of 300 or more peers), we find unique ways to get your home exposure. We live in a digital age and stay connected through emails, which is why it is important to stay relevant and in front of our audience. At RSIR, we create dynamic emails with rich content, graphic visuals and beautiful homes to keep our subscribers engaged.
MyHQHome.com
Executives of Realogics Sotheby’s International Realty (RSIR) and the network affiliates of TTR Sotheby’s International Realty serving Crystal City, Virginia and the Greater Washington D.C. area; Daniel Gale Sotheby’s International Realty serving Long Island City, Queens and neighboring boroughs on Long Island; and Sotheby’s International Realty operated by NRT serving Manhattan in New York State, collaborated on a website at www.MyHQHome.com. It targets current and future employees of Amazon that might be considering a move to the HQ2 locations of Crystal City, Virginia and Long Island City, New York as well as Seattle area residents that may choose to sell or lease their local home.
GeekWire
Our exclusive media partnership with GeekWire features a real-time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” has more than 2 million unique visitors per month and 27,952 active daily newsletter subscribers are presented with the region’s most extraordinary properties.
Apple TV
With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.
Digital Marketing
RSIR’s online tools and features allow brokers to offer their clients the latest information and marketing trends while also working behind the scenes to aid in successfully launching a client’s listing and their marketing campaign.