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Brian Hopper Attends Zillow Premier Agent Forum In Las Vegas; Serves As “Social Media VIP”

By RSIR Staff |

Last week,  Brian Hopper, lead of the Hopper Group team and Managing Broker at Realogics Sotheby’s International Realty, attended the 2015 Zillow Premier Agent Forum event held at the MGM Resort and Casino in Las Vegas. Hosted by Zillow Group, the event attracted more than 1000 Zillow affiliates from across the nation! In addition to being a guest, Hopper was a featured “Social Media VIP,”  working directly with Zillow Group’s social media team talking with other brokers about the power of social media and real estate.

“What an extraordinary event by our friends at Zillow Group – the teaching, the agent networking, and all the insight to new Zillow tools was a smash hit,” says Hopper. “It was fantastic to spend time with so many brokers from different parts of our country, coming together and networking.”

Brian Hopper (right) with Zillow's social media guru, Grant Gurewitz
Brian Hopper (right) with Zillow’s social media guru, Grant Gurewitz

Zillow Group CEO, Spencer Rascoff, kicked off the event with a short presentation. He provided a brief overview of the Zillow Group, the technology landscape, Zillow happenings and the US housing markets. “The technology landscape is constantly changing, and we are keeping ahead of the curve.“ Rascoff also noted and expanded on the US housing markets.

Above: Zillow Group CEO Spencer Rascoff speaks at the forum
Above: Zillow Group CEO Spencer Rascoff speaks at the forum

Rascoff was followed by Chief Business Officer at Zillow Group, Greg Schwartz. He outlined an exciting new broker tool for contact data base management, a built in Zillow CRM. This announcement was well received by the brokers in attendance, especially when he mentioned the price: FREE! The new tool will be packaged in an App scheduled for release in November 2015.

Above: Brian Hopper with Zillow Group CEO Sepncer Rascoff
Above: Brian Hopper with Zillow Group CEO Sepncer Rascoff
Above: Zillow COB Greg Schwartz and his team talk about the brand new Premier Agent App
Above: Zillow COB Greg Schwartz and his team talk about the brand new Premier Agent App

After the speaking sessions, there were many breakout sessions and agent panels offered. Brokers had options to choose from a number of different sessions to attend.

Above: Brokers listen to the exciting news about the new Premier Agent App
Above: Brokers listen to the exciting news about the new Premier Agent App

Zillow did a wonderful job at the catered event. There was an agent social media lounge, an “agent of the future” station featuring a Tesla Model S, and many Zillow Group employees and executives on hand to answer questions and network.

The evening concluded with a fabulous celebration at Drai’s night club, as Zillow rented the entire club to host an incredible evening! The group enjoyed relaxing with amazing views of Las Vegas’s famed Bellagio, Caesars Palace, and more!