RESIDE® | Brand Power

By RSIR Staff |

There is nothing more powerful than a big name coming together with a stunning property

When it comes to branded residential developments, the name can make all the difference. “Luxury brands resonate with people,” says Deirdre O’Connell, chief executive officer for Daniel Gale Sotheby’s International Realty in Cold Spring Harbor, N.Y. “There’s a certain confidence customers enjoy when buying a luxury-branded product because the company’s reputation is based on it.”

In Sunny Isles Beach, Fla., for instance, there is the Porsche Design Tower. It features a parking system in which a robotic arm places one’s vehicle in a private glass elevator that whisks both car and resident right to their door.

Other examples include St. Regis Residences in Bermuda and Boston as well as a Four Season Private Residences in Montreal.

Experts agree people are willing to pay extra for the highest level of service.

Iyna Bort Caruso is a journalist based in New York.

St. Regis Residences

Located in the heart of Boston’s thriving Seaport District, the St. Regis Residences, Boston, is a spectacular gem. Its dramatic harbor, city views, and architectural details are mesmerizing; inspired by the sea, the building’s shape evokes sails, the curve of a ship’s bow, and the movement of water. Signature amenities and time-honored traditions complement all lifestyles, while anticipatory butler services cater to every need. An entire amenity floor features an infinity-edge pool, Jacuzzi, steam room, lounge, and more.

St. Regis Residences

The St. Regis Bermuda resort community invites you to chart your own course at its newly constructed resort. Located near the historic town of St. George’s, this 30-unit development boasts luxurious contemporary design, spanning over a 680-foot-long beachfront. Owners of these two-and three-bedroom residences at St. Regis Bermuda resort enjoy oceanfront views and enviable amenities, including a walk-on beachfront, pool, wellness center, state-of-the-art fitness center, two restaurants, a casino, and 24/7 concierge service—allowing you to curate your perfect island adventure.

Okan Tower Hilton Miami

The graceful curved apex and gently rippling glass facade of Okan Tower was inspired by the subtle beauty of a tulip blossom. Rising 70 stories, the building offers unobstructed views of Biscayne Bay and the city. Located in the heart of the growing Downtown Arts & Entertainment District, Okan Tower is at the vibrant center of thrilling concerts, creative world-class dining, designer shopping, professional sports, museums and theater, and dazzling beaches. The development’s partnership with Hilton Hotels & Resorts brings with it the special privileges of the legendary Hilton service.

Four Seasons Private Residences

At the Four Seasons Private Residences Montreal, luxury units offer elegant layouts with living areas ranging from 4,157 to 8,969 square feet, plus private loggias of 1,000 or 2,000 square feet. With a striking contemporary design, the 169 rooms, including 19 executive suites crowned by 18 private residences, provide exquisite urban living. The hotel features a state-of-the-art spa, indoor pool, fitness center, and extensive event spaces including a 6,000-square-foot room with a large terrace. The complex also features world-class dining venues and bars.