There are promises, and then there is performance. In 2024, Sotheby’s International Realty outperformed the market, achieving an impressive 9.4% increase in U.S. sales volume for the year—nearly double the National Association of Realtors’ reported market growth of 5.2%. The brand reached $157 billion in 2024 global sales volume, reinforcing the strength of its network, the caliber of its agents, and the resilience of the luxury market.
Strategic Expansion & Market Growth
The company’s success is largely driven by its strategic expansion efforts. In 2024, Sotheby’s International Realty opened 37 new offices worldwide, growing its presence to over 1,100 offices across 84 countries. The brand strengthened its foothold in key U.S. markets, including California, Michigan, North Carolina, South Carolina, and New York, while also expanding internationally into Anguilla, Poland, Portugal, New Zealand, Australia, and London.
“Today’s luxury market is truly global,” said Tammy Fahmi, Sotheby’s International Realty’s Senior Vice President of Global Servicing and Strategy. “With high-net-worth buyers expanding their property portfolios internationally, our network ensures they have access to exceptional properties and qualified buyers worldwide.”
Record-Breaking Sales
Sotheby’s International Realty set several sales records in 2024, including a $25 million transaction—the most expensive home ever sold in Washington, D.C. In Dubai, a luxury villa on Jumeirah Bay Island sold for $65.5 million, marking the highest sale in the area’s history. These milestones, and a referral volume of $4.6 billion, demonstrate the brand’s ability to transcend geographical boundaries to seamlessly connect luxury buyers and sellers worldwide.
Innovation In Marketing & Technology
With a reputation for excellence, Sotheby’s International Realty continues to invest in cutting-edge marketing and technology. In 2024, its website attracted over 33 million visitors, while video content garnered 65 million views. The brand’s 1.2 million followers engaged with its social media platforms 1.8 million times, 165% more engagement than the competitor average.
The brand also launched its new ‘1 of 1’ campaign, celebrating the uniqueness of each home and positioning its agents as “curators of the unique.”
“[The] campaign underscores our dedication to marketing distinctive homes and positions our agents as the leading force to do so,” said Sotheby’s International Realty Chief Marketing Officer Bradley Nelson.
Additionally, the company’s award-winning public relations team upheld its status of the most profiled luxury real estate brand in the news. In July 2024, it released its first-ever Mid-Year Luxury Outlook report, offering real-time insights to help clients navigate the evolving market.
With continued expansion, record-breaking sales, and industry-leading marketing, Sotheby’s International Realty is poised for another year of unparalleled success in the global luxury real estate market.
Read the full press release here.