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Uniting Brand And Brokers: New CMO Joins Sotheby’s International Realty®

By Alyssa Morrison |

Sotheby’s International Realty® announced this November that A. Bradley Nelson would be joining the brand as the new Chief Marketing Officer. Nelson has served in marketing and leadership roles within SIR and its affiliates in various capacities since 2009, and the team at Realogics Sotheby’s International Realty (RSIR) is thrilled at the opportunity to work in concert with his leadership.

“Brad is super savvy about our brand and marketing,” said Stacy Jones, Chief People Officer and Co-Owner of RSIR. “He is committed to adding a fresh brand perspective, uniting SIR brand and affiliate offices, and will bring strong operational support.”

Both Stacy Jones and RSIR CEO and President Dean Jones are excited about Nelson’s agent-focused marketing approach and believe it will further promote growth by RSIR’s brokers and their businesses.

“We are fortunate to have so many smart and successful agents affiliated with Sotheby’s International Realty,” said Nelson. “By focusing on the end-user experience in our marketing, product and technology offerings, and by leveraging exclusive marketing partnerships offered by Sotheby’s auction house and our media partners, I believe we can help (agents) effectively navigate the current competitive and transformational real estate environment as they focus on expertly serving their clients.”

Most recently serving as Senior Vice President of Marketing for the Sotheby’s International Realty company-owned brokerage, he oversaw 12 flagship metropolitan and resort markets across the U.S.

Nelson served as the Chief Marketing Officer at Premier Sotheby’s International Realty from 2009 to 2012, in Naples, Florida, where he was responsible for marketing initiatives, public relations, and international events.

He also served as Vice President, Marketing, for TTR Sotheby’s International Realty in Washington, DC. There, he led marketing, technology and communications strategies supporting brokers in the District of Columbia, Maryland, and Virginia. His accomplishments boast the implementation of a technology platform that set new industry standards for digital marketing services.

Sotheby’s International Realty CEO Philip White told Inman that he brought on Nelson after meeting and closely consulting with affiliates and their agents. “I really wanted to make sure that all the great things we’ve been doing in terms of the marketing, technology, and our global footprint of 1,000 global offices, was really resonating as it could with our agents.”

White said he chose Nelson for the position based on his experience with the company as well as his deep relationships with affiliates, managers, and top agents. He will manage marketing for the SIR brand and its affiliated business, which as Nelson told Inman, experience overlapping concerns, “… in terms of how to market the right properties to the right buyer, how do you help agents save a little time each day so they can continue to invest in their personal growth?”