Why It Still Might Be The Right Time To List

By Alyssa Morrison |

As some of us find ourselves in a holding pattern stuck at home, for others the decision to buy or sell a home is still moving forward. With the help of Realogics Sotheby’s International Realty (RSIR) brokers, you can count on your listing garnering maximum, targeted exposure.

RSIR brokers have been working tirelessly to take care of their clients, often having tough conversations about what the COVID-19 pandemic means as they prepare to sell their home or buy their next. According to brokers, many clients are still finding it the right time to list or buy, though their priorities have changed.

“For listings, ensuring that first and foremost the online presentations are complete and accurate,” says RSIR Global Real Estate Advisor Jay Kipp, about how he’s focusing his marketing efforts during the pandemic. “Folks may not look at four properties, they may just look at one, after doing extensive online research. The on-going process of working with clients is focused on the essentials … that’s making sure that everything is up online and each listing is perfect.”

Kipp is focusing on marketing efforts for his clients to reach prospective buyers where they are right now: sitting at home, in front of their computer, or maybe looking for something to read.

That’s why RSIR brokers are using tools online and in print to maximize each listing’s exposure.

Photos RSIR brokers use the area’s top tier photographers to highlight the best features of their residential listings. Buyers are 38 percent more likely to visit a home once they’ve explored photos online.

Floorplans Get a feel for the space by checking out the listing’s floor plan. It might make or break a potential buyers’ interest in the home once they understand the layout.

Virtual tours Explore homes through video and 3D virtual tours.

Social Media The Sotheby’s International Realty® Social Ad Engine is a robust platform for local socials. RSIR can use this tool as a property upgrade to target potential buyers, generate leads, and garner property awareness that is fast, simple, and effective.

Exclusive and special print publications As the quarantined look for entertainment to fill their gaps in between working from home, the mail will still get delivered, and with them listings advertised by RSIR. Among the most useful might be Luxury Home Magazine and RESIDE®, the latter of which arrives quarterly with the Wall Street Journal. Advertising alongside compelling editorial content means listings are even more likely to garner attention from potential buyers.

Do you have questions about what it would look like to put your home on the market? Reach out to one of our Global Real Estate Advisors here.