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Broker Spotlight | Laura Halliday...

By Laura Halliday

Embarking on the path of specialization within a particular market segment was a pivotal decision in my career. Despite initial concerns about potential limitations, focusing on...

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Realogics Sotheby’s International Realty Delivers Benchmark Sales Performance...

Executives from Realogics Sotheby's International Realty (RSIR) announced today the results of annual sales benchmarks comparing the top ten largest brands by sales volumes in 2023. RSIR continued to lead numerous categories in average sales values on both sides of the transactions, as well as greater production and more inventory on a per-agent basis while selling quicker than their peers. “Once again, our global real estate advisors...

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Significant Sales | Q4-2023

Each quarter, Realogics Sotheby's International Realty celebrates its brokers and extraordinary sales. Across Western Washington, our brokers have represented some of the most beautiful estates, legacy properties, and new construction opportunities. These five represent the brokerage's most significant on-market sales during the fourth quarter of the year, and we're incredibly proud of the work our brokers did to make each of them seamless...

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Broker Spotlight | Laura Halliday on Mastering the Art of Niche Marketing for Business...

Embarking on the path of specialization within a particular market segment was a pivotal decision in my career. Despite initial concerns about potential limitations, focusing on a specific neighborhood or property type has proven to be a strategic move that consistently generates business opportunities. This deliberate approach transforms you into an expert in your chosen niche, providing a substantial advantage over generic, broadly targeted...

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